The destination determines the journey.
Before any rubber touches any road, a sound strategy must be mapped out. Wandering aimlessly might have been great that summer of your Junior year, but not for your business.
Research & Discovery
During research and discovery, we use tools such as Google Analytics, heat mapping and user testing, virtually step into your user’s shoes and measure how your business, your brand, and your vision fit into their model of the world. These data-informed objectives will serve as reference tools for the duration of the project and beyond.
Setting yourself apart from the herd is half the battle. Those in the herd can only differentiate through price, whereas you’ll differentiate through the value you provide.
We help you define what truly makes your company stand out and the value you provide for your market. This is all about finding that comfy place in your prospective customer’s mind and making yourself at home there. From tone and voice to graphic design and photography, your positioning determines everything.
When your market sees how you’re different, you become the go-to choice. This means fewer marketing dollars spent and more solid customer loyalty. Competitive positioning is well worth the effort up-front.
Digital Marketing Strategy
You might have noticed that our attention spans aren’t getting any longer. Companies like Amazon are raising the bar in designing a frictionless customer journey. By anticipating what you’re looking for, they can put it in front of you without you having to even think about it.
Each step of the user experience must be intuitive. And checkout is like snapping a finger. Your users expect this kind of experience from your business as well. This is the magic we help you grab ahold of.
User Experience (UX) Strategy
Our work lives in the sweet spot between UX design and business strategy. Through taking the time to understand your business as well as your customers, we can define and maximize KPI’s and goals to create a frictionless experience that’s on-brand and data-driven. When the right content appears before your user’s eyes, doing business with you becomes that much more effortless.
This work involves building informational sitemaps, user flow diagrams, and wireframes, which will form the blueprint of your interface design. We apply digital product methodologies, including rapid prototyping, ongoing usability testing and iterative development. And we collaborate with you, dear client, each step of the way.
How We Can Help
- Website Strategy
- Responsive Website Redesign
- eCommerce Integration
- Information Architecture
- WordPress Content Management System
- Accessible & SEO-optimized Content