Truckee Meadows Water Authority

Sharing the Gift of Clean Water

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Client

Truckee Meadows Water Authority

Agency

Noble Studios

Disciplines

Campaign Direction, Art Direction, Content Strategy, Photography, Video

Modern Makeover for Community-Owned Water Utility

Faced with an aging website, making regular updates was a prohibitive process for Truckee Meadows Water Authority (TMWA) leaving community members frustrated (and thusly leading to a high volume of phone calls). The aim of the new responsive site was to better communicate the importance of water quality along with other important updates such as water levels of Lake Tahoe and the Truckee River. A fresh new digital brand experience with custom photography and video rounded things off.
Responsive Website Branding and Photography

Starting with the Foundation

During the research and information architecture phase, more goals were identified, such as providing simple and convenient calls-to-action for customers to pay their utility bills. A richer content strategy was put in place to engage customers, from how-to articles to event pages aimed at allowing users to sign up for a workshop.

Website Wireframe Planning

Artful Touches

With the sitemap and wireframes buttoned up, visual design concepts were developed. Branding, tone of voice, photography, and illustration styles were all defined in this phase. A mobile-first approach layout, content hierarchy, and conversion paths were also at top-of-mind.

Responsive Website Design

Business Photography & Video

Several photo shoots were required to build out a media library for the new website and marketing materials. TMWA’s water cleaning and testing facility featuring scientists were captured (yes, photographing scientists is awesome). More photos and video of the Truckee River were taken in recognizable areas, correlating the Reno-Tahoe community with quality water.

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