Floss Dental Boutique
Crafting the Narrative of a Dentistry Brand
A New Digital Presence for an Upscale Practice
Some might have a hard time seeing a compelling narrative in that of a dentist’s office. Apparently, they’ve never been to Floss Dental Boutique in the heart of downtown Reno, NV.
Partnering with Floss' marketing agency Porterhouse Marketing, the goal was to capture the narrative for Floss and bake it into their new digital presence while extending their brand in a way that reflected the luxurious, spa-like dental experience that they provide.
A responsive website was developed to showcase the practice's expertise, philosophy, and friendly, approachable demeanor. Custom photography and testimonials videos rounded out their digital experience to launch them forward into the marketplace.
From Brick & Mortar to Digital Experience.
Starting with a logo to reference, the brand foundation was completed with incorporating additional colors and modern web-friendly typography. With all brand components locked down, web layouts were created and prioritized for a mobile-first experience with conversions in mind.
The final designs were then translated and made functional in WordPress, allowing for easy content edits and page creation. A few website features include dynamic content integration, image and video galleries, and modular layouts, all wrapped in an SEO-focused layout with lead generation in mind.
Squeaky-Clean Video Production
Customer testimonials can be the most effective content marketing tactic. A single day video production ensued and the staff and patients were each filmed. Later, the files were edited, color-graded, and music added. The final result was a compelling dentist interview and five patient testimonial videos (after they rinsed, of course), all strategically positioned throughout the website.
Spotless Dental Practice Photography
Taking an editorial-style approach, two days of on-location commercial photography was planned. The shot list included realistic working scenarios, capturing the new office space, modern equipment, and employee portraits sessions. With edits made, final images were optimized, placed throughout the site and finally integrated across Floss' marketing channels.